Digital Leader

at the intersection of  media, public policy, and communications 


LEADERSHIP

As a seasoned team leader, I have successfully managed full-time employees, vendors, and contractors as the Digital Director at The American Independent and as a Freelance Digital Strategist. My strategic vision has driven significant outcomes, such as the successful implementation of a company-wide rebrand, a website rebuild with a 300% increase in user engagement, and the launch of state news websites and social media programs. I am adept at fostering collaboration, driving growth, and translating complex policies into impactful digital media that empowers and inspires action.

STORYTELLING

As a skilled storyteller, I have leveraged my creative expertise to produce compelling narratives throughout my career. From conceiving and creating influential branding campaigns, such as the #PeoplePowered initiative for the Tiffany Cabán Campaign, to implementing groundbreaking IG story strategies that garnered 8K+ organic views per story, I have consistently crafted engaging and impactful content. My ability to translate complex policies into accessible media has not only informed public opinion but also inspired action, exemplifying my expertise in storytelling that drives positive change.

STRATEGY

Demonstrating a strategic mindset throughout my career, I have consistently delivered impactful results through cross-departmental collaboration, communications systems, and data-driven goal setting. In my work, I use key analytics to set digital strategy, achieving a 31% increase in Facebook engagement, a 20K MoM growth in Instagram following, and up to 60% email open rate. My ability to translate strategic vision into tangible outcomes is further evidenced by successful audience demographic shifts, collaborative influencer initiatives, and substantial growth across diverse digital platforms.